{"id":227,"date":"2023-03-13T00:14:54","date_gmt":"2023-03-13T00:14:54","guid":{"rendered":"https:\/\/delphine-enroute.com\/?p=227"},"modified":"2023-05-01T22:13:32","modified_gmt":"2023-05-01T22:13:32","slug":"%e8%8b%b1%e5%9c%8b%e7%95%99%e5%ad%b8-%e9%87%8c%e8%8c%b2%e5%a4%a7%e5%ad%b8msc-consumer-analytics-and-marketing-strategy%ef%bc%88cams%ef%bc%89%e4%bb%8b%e7%b4%b9%e5%8f%8a%e5%bf%83%e5%be%97%e5%88%86","status":"publish","type":"post","link":"https:\/\/delphine-enroute.com\/en\/2023\/03\/13\/%e8%8b%b1%e5%9c%8b%e7%95%99%e5%ad%b8-%e9%87%8c%e8%8c%b2%e5%a4%a7%e5%ad%b8msc-consumer-analytics-and-marketing-strategy%ef%bc%88cams%ef%bc%89%e4%bb%8b%e7%b4%b9%e5%8f%8a%e5%bf%83%e5%be%97%e5%88%86\/","title":{"rendered":"\u82f1\u570b\u7559\u5b78 | \u91cc\u8332\u5927\u5b78MSc Consumer Analytics and Marketing Strategy\uff08CAMS\uff09\u4ecb\u7d39\u53ca\u5fc3\u5f97\u5206\u4eab\uff082021\/22\uff09Part I"},"content":{"rendered":"<p>\u57282021\u5e74\u7533\u8acb\u7559\u5b78\u7684\u6642\u5019\uff0c\u5728Google\u4e0a\u9762\u641c\u5c0b\u7e41\u9ad4\u4e2d\u6587\u7db2\u9801\u6216\u662f\u7c21\u9ad4\u4e2d\u6587\u7db2\u9801\u8cc7\u8a0a\u90fd\u4e0d\u592a\u591a\uff0c\u70ba\u4e86\u8b93\u672a\u4f86\u7533\u8acb\u672c\u79d1\u7cfb\u7684\u5b78\u5f1f\u59b9\u6709\u66f4\u591a\u7684\u76f8\u95dc\u8cc7\u8a0a\uff0c\u6240\u4ee5\u5beb\u9019\u4e00\u7bc7\u4ecb\u7d39\u6587\u7ae0\uff0c\u5e0c\u671b\u53ef\u4ee5\u5e6b\u52a9\u5230\u66f4\u591a\u4eba\uff5e\u96d6\u7136\u6642\u9593\u6709\u9ede\u4e45\u4e86\uff0c\u4f46\u662f\u5e0c\u671b\u4e0b\u9762\u7684\u76f8\u95dc\u8cc7\u6599\u9084\u662f\u53ef\u4ee5\u6709\u6240\u5e6b\u52a9\uff0c\u6216\u662f\u81f3\u5c11\u5c31\u7576\u4f5c\u6211\u7684\u7559\u5b78\u7d00\u9304\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u79d1\u7cfb\u4ecb\u7d39\u53ca\u5b98\u7db2\u9023\u7d50<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u79d1\u7cfb\u540d\u7a31\uff1aMSc Consumer Analytics and Marketing Strategy (\u4ee5\u4e0b\u7c21\u7a31CAMS)<\/li>\n\n\n\n<li>\uff08\u4e2d\u570b\uff09\u4e2d\u6587\u7ffb\u8b6f\uff1a\u6d88\u8cbb\u8005\u5206\u6790\u53ca\u71df\u92b7\u7b56\u7565\u78a9\u58eb\uff08p.s. \u5982\u679c\u7528\u9019\u500b\u4e2d\u6587\u540d\u7a31google\u7684\u8a71\uff0c\u9084\u662f\u53ef\u4ee5\u627e\u5230\u5c0d\u5cb8\u5beb\u7684\u4e00\u4e9b\u76f8\u95dc\u8cc7\u8a0a\uff09<\/li>\n\n\n\n<li>\u5b78\u6821\u5b98\u7db2\u9023\u7d50\uff1a<a href=\"https:\/\/courses.leeds.ac.uk\/g963\/consumer-analytics-and-marketing-strategy-msc\">https:\/\/courses.leeds.ac.uk\/g963\/consumer-analytics-and-marketing-strategy-msc<\/a>&nbsp;<\/li>\n\n\n\n<li>\u7c21\u4ecb\uff1a\u9019\u500b\u78a9\u58eb\u8ab2\u7a0b\u662f\u7531\u91cc\u8332Leeds\u5927\u5b78\u7684\u5546\u5b78\u9662\u548c\u5730\u7406\u5b78\u9662\u5408\u958b\uff0c\u6240\u4ee5\u5be6\u969b\u4e0a\u7684\u5206\u6790\u8ab2\u7a0b\u5927\u591a\u7531\u5730\u7406\u5b78\u9662\u958b\u8ab2\uff0c\u56e0\u6b64\u5b78\u7684\u5206\u6790\u5927\u591a\u70ba\u7a7a\u9593\u5206\u6790\uff08spatial analysis\uff09\uff0c\u6703\u6559\u5c0e\u4f7f\u7528\u5404\u7a2eGIS (Geographic Information Systems)\u7cfb\u7d71\uff0c\u5982\u679c\u5957\u7528\u5728\u696d\u754c\u5be6\u4f8b\u7684\u8a71\uff0c\u5927\u591a\u63a1\u7528\u96f6\u552e\u696d\u7684case\uff1b\u4e0d\u904e\u5206\u6790\u76f8\u95dc\u4e5f\u4e0d\u50c5\u65bc\u5b78\u7fd2\u7a7a\u9593\u5206\u6790\uff0c\u6211\u5011\u4e5f\u6703\u5b78\u7fd2\u4f7f\u7528R\u4f86\u9032\u884c\u4e00\u4e9b\uff08\u5546\u696d\uff09\u6578\u64da\u5206\u6790\u3002\u800c\u5546\u5b78\u9662\u4e3b\u8981\u6559\u6388\u7684\u8ab2\u7a0b\u591a\u70ba\u7406\u8ad6\u76f8\u95dc\uff0c\u5305\u542b\u6d88\u8cbb\u8005\u884c\u70ba (Consumer Behaviour)\u3001\u884c\u92b7\u7b56\u7565 (Marketing Strategy)\u7b49\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5546\u5b78\u9662\uff06\u5730\u7406\u5b78\u9662\u4ecb\u7d39\uff06\u6392\u540d<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u91cc\u8332\u5927\u5b78\u5b98\u7db2\u6392\u540d\u4ecb\u7d39\u7db2\u9801\uff1a<a href=\"https:\/\/business.leeds.ac.uk\/about-us\/doc\/rankings\">https:\/\/business.leeds.ac.uk\/about-us\/doc\/rankings<\/a>&nbsp;<\/li>\n\n\n\n<li>\u91cc\u8332\u5927\u5b78\u6392\u540d\n<ul class=\"wp-block-list\">\n<li>QS 2023\u5168\u7403\u6392\u540d86\u540d\uff08<a href=\"https:\/\/www.topuniversities.com\/universities\/university-leeds\">https:\/\/www.topuniversities.com\/universities\/university-leeds<\/a>\uff09<\/li>\n\n\n\n<li>THE (Times Higher Education) 2023 \u6cf0\u6664\u58eb\u4e16\u754c\u5927\u5b78\u6392\u540d128\u540d\uff08<a href=\"https:\/\/www.timeshighereducation.com\/world-university-rankings\/university-leeds\">https:\/\/www.timeshighereducation.com\/world-university-rankings\/university-leeds<\/a>\uff09&nbsp;<\/li>\n\n\n\n<li>High Fliers Research\u6bcf\u5e74\u91dd\u5c0d\u82f1\u570b\u7562\u696d\u751f\u5c31\u696d\u5e02\u5834\u505a\u7684\u5e02\u5834\u8abf\u67e5<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5546\u5b78\u9662Leeds University Business School\n<ul class=\"wp-block-list\">\n<li>Business and Management studies ranked 67th globally in the QS World University Rankings by Subject 2023<\/li>\n\n\n\n<li>For the business and economics subject area Leeds is ranked 13th in the UK and 97th in the world<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5730\u7406\u5b78\u9662School of Geography\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/environment.leeds.ac.uk\/geography\/doc\/reputation-1\">https:\/\/environment.leeds.ac.uk\/geography\/doc\/reputation-1<\/a>&nbsp;<\/li>\n\n\n\n<li>25th in the world for Geography, QS World University Rankings by Subject 2023<\/li>\n\n\n\n<li>11th in the UK for Geography and Environmental Sciences, Times and Sunday Times Good University Guide 2021<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Term 1 \u7b2c\u4e00\u5b78\u671f\u8ab2\u7a0b\u4ecb\u7d39<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u82f1\u570b\u7684\u5b78\u671f\u4e0d\u7a31\u70basemester\uff0c\u800c\u7a31\u70baterm\u3002\u82f1\u570b\u4e00\u5e74\u5236\u7684\u78a9\u58eb\u5927\u591a\u50c5\u67093\u5b78\u671f\uff0c\u6240\u4ee5\u8ab2\u7a0b\u662f\u76f8\u5c0d\u7dca\u6e4a\u7684\u3002<\/li>\n\n\n\n<li>\u5728CAMS\u7684\u7b2c\u4e00\u5b78\u671f\u8ab2\u7a0b\u90fd\u662f\u5fc5\u4fee\u8ab2\uff0c\u5305\u542b\u4e0b\u5217\u8ab2\u7a0b\u3002\u9019\u908a\u50c5\u6703\u63d0\u4f9b\u7c21\u4ecb\u548c\u5fc3\u5f97\u5206\u4eab\uff0c\u82e5\u60f3\u8981\u770b\u8a73\u7d30\u7c21\u4ecb\uff0c\u53ef\u76f4\u63a5\u5230\u63d0\u4f9b\u7db2\u5740\u4e0a\u67e5\u770b\u3002<\/li>\n\n\n\n<li>\u8ab2\u7a0b\u4ecb\u7d39\uff1a<a href=\"https:\/\/webprod3.leeds.ac.uk\/catalogue\/dynprogrammes.asp?Y=202122&amp;P=MSC-BS%2FCAMS\">MSc Consumer Analytics and Marketing Strategy 2021\/22 Taught Postgraduate Module Catalogue<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/webprod3.leeds.ac.uk\/catalogue\/dynmodules.asp?Y=202122&amp;M=GEOG-5042M\">Geographic Data Visualisation &amp; Analysis<\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6388\u8ab2\u65b9\u5f0f\uff1a\u9019\u5802\u8ab2\u4e3b\u8981\u662f\u5730\u7406\u6578\u64da\u5206\u6790\u7684\u5165\u9580\u8ab2\uff0c\u6bcf\u9031\u6703\u6709\u5169\u5c0f\u6642\u7684\u7dda\u4e0a\u8ab2\u7a0b\uff08lecture\uff09\u6559\u5927\u5bb6\u57fa\u790e\u7684\u5730\u7406\u5206\u6790\u6982\u5ff5\uff0c\u8ab2\u5f8c\u4e5f\u6709\u8b1b\u7fa9\u53ef\u4f9b\u95b1\u8b80\u3002\u6bcf\u9031\u90fd\u6709\u5be6\u9ad4\u64cd\u4f5c\uff08practical\uff09\u6642\u9593\uff0c\u6703\u9700\u8981\u5230\u96fb\u8166\u6559\u5ba4\u6839\u64da\u6bcf\u9031\u7684exercise\u4f86\u505a\u7df4\u7fd2\uff0c\u4e3b\u8981\u662f\u7df4\u7fd2\u5982\u4f55\u64cd\u4f5cArcGIS Pro\u9019\u500b\u8edf\u9ad4\u3002\u8ab2\u7a0b\u53ea\u4f54\u5b78\u671f\u76841\/2\uff0c\u8ab2\u7a0b\u540c\u6642\u9593\u5728\u4e0b\u534a\u5b78\u671f\u6703\u63db\u6210\u4e0b\u4e00\u500b\u8ab2\u7a0b\uff0c\u6240\u4ee5\u8ab2\u7a0b\u5927\u6982\u53ea\u4e0a\u56db\u9031\u3002<\/li>\n\n\n\n<li>\u5fc3\u5f97\u5206\u4eab\uff1a\u7531\u65bc\u9019\u662f\u6574\u500bprogramme\u63a5\u89f8\u5730\u7406\u5206\u6790\u7684\u7b2c\u4e00\u5802\u8ab2\uff0c\u6240\u4ee5\u525b\u958b\u59cb\u4e0a\u8ab2\u6703\u5f88\u9727\u715e\u715e\uff0c\u5c0d\u5730\u7406\u5206\u6790\u975e\u5e38\u61de\u61c2\u3002\u5728practical\u4e0a\uff0c\u8edf\u9ad4\u64cd\u4f5c\u7684\u8b1b\u7fa9\u5176\u5be6\u5beb\u5f97\u5f88\u8a73\u7d30\uff0c\u6bcf\u4e00\u6b65\u9a5f\u90fd\u5f88\u6e05\u695a\uff0c\u53ef\u4ee5\u7576\u4f5c\u95b1\u8b80\u8edf\u9ad4\u7684\u64cd\u4f5c\u624b\u518a\uff0c\u4f46\u662f\u90a3\u6642\u5019\u525b\u8f49\u63db\u5230\u5168\u82f1\u6587\u74b0\u5883\uff0c\u5c0d\u65bc\u5168\u82f1\u6587\u95b1\u8b80\u9084\u662f\u6703\u6709\u9ede\u5403\u529b\uff0c\u6240\u4ee5\u5efa\u8b70\u8981\u4e0apractical\u524d\u9084\u662f\u53ef\u4ee5\u5148\u95b1\u8b80\u4e00\u4e0b\u8b1b\u7fa9\u3002\u53e6\u5916\uff0c\u5176\u5be6\u7531\u65bc\u5b78\u6821\u4e5f\u63d0\u4f9b\u4e86\u9060\u7aef\u8b93\u5b78\u751f\u64cd\u4f5cArcGIS Pro\u7684\u65b9\u5f0f\uff0c\u6240\u4ee5\u6709\u4e9b\u5b78\u751f\u53ef\u80fd\u8ab2\u5802\u4e0a\u4e5f\u4e0d\u6703\u51fa\u73fe\uff0c\u4f46\u662f\u7531\u65bc\u9019\u500b\u8edf\u9ad4\u662fWindows\u74b0\u5883\uff0c\u5c0d\u65bcMacbook\u4f7f\u7528\u8005\u6bd4\u8f03\u4e0d\u65b9\u4fbf\uff0c\u6240\u4ee5\u6211\u9084\u662f\u6703\u5230\u6559\u5ba4\u64cd\u4f5c\uff0c\u4e5f\u6703\u6bd4\u8f03\u5c08\u5fc3\uff0c\u4e5f\u6709\u8001\u5e2b\u53ef\u4ee5\u8a62\u554f\u3002<\/li>\n\n\n\n<li>\u4f5c\u696d\uff1a\u66f8\u9762\u4f5c\u696d\uff0c\u6703\u6bd4\u8f03\u50cf\u662f\u4ee5\u524d\u5927\u5b78\u8003\u8a66\u7684\u5f62\u5f0f\uff0c\u4f5c\u696d\u4e0a\u9762\u6709\u554f\u984c\uff0c\u6839\u64da\u5b78\u6821\u63d0\u4f9b\u7684data\uff0c\u5728ArcGIS\u4e0a\u9762\u9032\u884c\u64cd\u4f5c\u548c\u5206\u6790\uff0c\u5c07\u5730\u5716\u622a\u5716\u548c\u5206\u6790\u6578\u64da\u7d50\u679c\u5beb\u5728\u4f5c\u696d\u4e0a\u3002\u984c\u76ee\u57fa\u672c\u4e0a\u6703\u8ddf\u904e\u53bbpractical\u4e0a\u9762\u505a\u7684\u7df4\u7fd2\u6709\u7570\u66f2\u540c\u5de5\u4e4b\u5999\uff0c\u6240\u4ee5\u8981\u8a73\u8b80practical handouts\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/webprod3.leeds.ac.uk\/catalogue\/dynmodules.asp?Y=202122&amp;F=P&amp;M=GEOG-5937M\">Applied GIS and Retail Modelling<\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6388\u8ab2\u65b9\u5f0f\uff1a\u6388\u8ab2\u5f62\u5f0f\u8ddf\u4e0a\u9762\u8ab2\u7a0b\u5927\u540c\u5c0f\u7570\u3002\u4e3b\u8981\u64cd\u4f5c\u8edf\u9ad4\u662fQGIS\u3002\u7531\u65bc\u662f\u929c\u63a5\u4e0a\u4e00\u500b\u8ab2\u7a0b\u7684\u8ab2\u7a0b\uff0c\u6240\u4ee5\u4e5f\u5927\u6982\u662f\u4e0a\u56db\u9031\u3002<\/li>\n\n\n\n<li>\u5fc3\u5f97\u5206\u4eab\uff1a\u7576\u521d\u9047\u5230\u7684\u6559\u6388Andy Newing\u5ee3\u53d7\u597d\u8a55\uff0c\u4e0a\u8ab2\u4e95\u4e95\u6709\u689d\uff0c\u5c0d\u5f85\u4ed6\u7684\u9818\u57df\u5f88\u8a8d\u771f\u4e5f\u5f88\u5c08\u696d\u3002\u9019\u5802\u8ab2\u4e3b\u8981\u6703\u6559\u5c0e\u53e6\u5916\u4e00\u500bGIS\u8edf\u9ad4\uff0c\u96d6\u7136\u8edf\u9ad4\u4e0d\u4e00\u6a23\uff0c\u4f46\u662f\u57fa\u672c\u77e5\u8b58\u548c\u908f\u8f2f\u90fd\u662f\u5dee\u4e0d\u591a\u7684\uff0c\u61c9\u8a72\u662f\u70ba\u4e86\u8b93\u5b78\u751f\u53ef\u4ee5\u591a\u4e00\u4e9b\u9078\u64c7\uff0c\u6240\u4ee5\u9019\u5802\u8ab2\u8b93\u5b78\u751f\u719f\u6089\u9019\u500b\u8edf\u9ad4\u3002\u9019\u500b\u8edf\u9ad4\u7684\u597d\u8655\u662fMacbook\u4f7f\u7528\u8005\u53cb\u5584\uff0c\u6211\u89ba\u5f97\u4ecb\u9762\u4e5f\u597d\u770b\u4e00\u9ede\u3002\u9019\u5802\u8ab2\u6703\u8b1b\u5230SIM (Spatial Interaction 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class=\"wp-block-heading\"><a href=\"https:\/\/webprod3.leeds.ac.uk\/catalogue\/dynmodules.asp?Y=202122&amp;F=P&amp;M=LUBS-5308M\">Business Analytics and Decision Science<\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6388\u8ab2\u65b9\u5f0f\uff1a\u6bcf\u9031\u5728\u6559\u5b78\u5e73\u53f0\u6703\u91cb\u51fa\u7576\u9031\u7684material\u53capractice\uff0c\u7136\u5f8c\u9700\u81ea\u5b78\u3002\u4e00\u5b78\u671f\u6703\u6709\u4e09\u6b21\u7684workshop\uff0c\u6703\u7df4\u7fd2\u4e09\u9031\u5de6\u53f3\u7684\u5b78\u7fd2\u5167\u5bb9\u3002\u9019\u5802\u8ab2\u6703\u8ddfBusiness Analytics and Decision Science\u7cfb\u548cSupply Chain Manegement\u7684\u540c\u5b78\u4e00\u8d77\u4e0a\u8ab2\uff0c\u6240\u4ee5workshop\u4e0a\u9762\u6703\u9047\u5230\u4ed6\u7cfb\u7684\u4eba\u3002\u6bcf\u9031\u6703\u63d0\u4f9bdrop-in session\uff0c\u5b78\u751f\u53ef\u4ee5\u91dd\u5c0d\u7576\u9031\u6216\u662f\u4e4b\u524d\u7684\u5167\u5bb9\u53bb\u76f4\u63a5\u554f\u8001\u5e2b\u3002\u9019\u5802\u8ab2\u662f\u6574\u500bprogramme\u7b2c\u4e00\u500b\u63a5\u89f8\u5230R\u7684\u8ab2\u7a0b\uff0c\u4e5f\u662f\u900f\u904e\u8b1b\u7fa9\u5b78\u7fd2R\u3002<\/li>\n\n\n\n<li>\u5fc3\u5f97\u5206\u4eab\uff1a\u9019\u5802\u8ab2\u5341\u5206\u6311\u6230\u5b78\u751f\u7684\u81ea\u5236\u529b\u548c\u6642\u9593\u7ba1\u7406\uff0c\u96d6\u7136\u5b78\u7fd2\u5e73\u53f0\u4e0a\u6703\u544a\u77e5practice\u9700\u5b8c\u6210\u7684\u65e5\u671f\uff0c\u4f46\u662f\u5176\u5be6\u4e0d\u662f\u786c\u6027\u898f\u5b9a\uff0c\u6240\u4ee5\u6c92\u6709\u5982\u671f\u5b8c\u6210\u4e5f\u6c92\u95dc\u4fc2\uff0c\u53ea\u662f\u5f8c\u9762\u9700\u8981\u82b1\u6642\u9593\u88dc\u4e0a\u3002\u9019\u5802\u8ab2\u61c9\u8a72\u662f\u88ab\u6240\u6709\u7cfb\u7d66\u7f75\u7ffb\uff0c\u56e0\u70ba\u898b\u5230\u8001\u5e2b\u7684\u6b21\u6578\u4e00\u6574\u500b\u5b78\u671f\u5c31\u53ea\u6709\u4e09\u6b21\uff08\u81ea\u5236\u529b\u4e0d\u4f73\u7684\u5b78\u751f\u5982\u6211\u4e5f\u4e0d\u6703\u53bbdrop-in 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class=\"wp-block-heading\"><a href=\"https:\/\/webprod3.leeds.ac.uk\/catalogue\/dynmodules.asp?Y=202122&amp;F=P&amp;M=LUBS-5465M\">Marketing Strategy<\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6388\u8ab2\u65b9\u5f0f\uff1a\u6bcf\u9031\u4e00\u5802lecture + \u4e00\u5802seminar<\/li>\n\n\n\n<li>\u5fc3\u5f97\u5206\u4eab\uff1a\u4e00\u958b\u59cb\u6388\u8ab2\u7684lecturer\u61c9\u8a72\u5c6c\u65bc\u6bd4\u8f03\u56b4\u8085\u7684\u4eba\uff0c\u6559\u5b78\u5f88\u4e2d\u898f\u4e2d\u77e9\uff0c\u4f46\u6574\u9ad4\u5167\u5bb9\u8aaa\u660e\u5f97\u9084\u6eff\u6e05\u695a\uff1bseminar\u90fd\u662f\u7528Harvard Business 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